Ability to clearly explain a business idea is a core skill for any entrepreneur. Preparing a 5-minute startup pitch is essential when finding investors and partners. Even if you aren't going to attract them, you will surely need to describe your idea to future employees and potential customers, software development partner, mentors, etc. Following this, you need a brief and catchy description of what you're going to offer.
Having a tremendous expertise in communication with business owners and managing hundreds of projects, we'd like to share our vision on how to clearly describe any business idea to a software contractor.
First Contact Matters
Unless you're a software development agency, you will need to find a reliable IT partner ready to create a great website and mobile app for your startup.
Your prospective contractor generates the first impression of you based on your introductory email. Keep it short, but informative:
- Tell about yourself and your company in a few sentences.
- Identify the biggest problem your customers have and describe how your business is solving it.
- Explain what your solution means for the clients. Does it simplify their life, open new opportunities or save time and money?
- Say what you exactly need - a website, a mobile app, consulting services, etc.
- Ask about the ability to implement your idea into life and mention the deadlines.
More Details Please
A potential contractor would probably request further information in your next email or during the next call:
- More detailed info about the project: what you have right now and what you want to get as a result (product functionality, technology preferences, etc.).
- Your budget limit and when you plan to start.
- Your role in the company: decision maker or a company representative.
Let your software development provider know about other details you find important, feel free to ask any specific questions in return. You should also send all currently available documentation (request for proposal, specification, sketches, wireframes, prototypes, etc.).
If you discussed the project issues during a call, make sure your partner would send you a summarizing email that clarifies the expected scope of work. Any missing information after this step can cause inaccuracy in work scope planning, wrong estimates, and false expectations.
It takes time to look at how to implement your idea from the technical perspective. After that, your potential partner will send you a detailed proposal that includes project summary, a list of required technologies, time and cost estimate, a number of developers and their rank. The more detailed project description you provide, the more objective estimate you get.
Once everything is approved, and the contract is signed you may schedule the start date for the project development.
Remember that it's important to build a good communication with your software development partner from the very beginning. Miscommunication can cause a huge risk for any software development project, no matter whether you're working with a remote team, or a team sitting next to your door.