Magento Pricing: How Much Does a Magento Store Cost?

  • November 29, 2019
  • 9 min
magento pricing

If you're in the market for a Magento store, but you've been worried about Magento prices, you've come to the right place. We make a living out of building Magento websites, and we're used to working with our clients to settle on a Magento price that works for them and their budget. The article is useful for those who want to set up an online store themselves as well as to hire an independent supplier.

One thing that makes a big difference to your Magento website cost is which license to choose. Magento ecommerce software is available for free if you go for their Magento Open Source plan. Magento Enterprise is a little more expensive.


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The good news is that despite the Magento Enterprise price, it has a lot of great features that make it worth consideration. If you're a more prominent company, you'll probably be able to afford a more convenient approach. Let's take a closer look at the two Magento pricing options.

Magento Pricing Estimate

  • Magento Edition                                 from $0 to $100 000
  • Magento Hosting                                from $2.77 to $100/month
  • Magento Themes                                from $17 to $25 000
  • Magento Website Development          from $4 900 to $100 000
  • Magento Maintenance                        from $50 to $125/hr
  • Magento Support from                       from $1000 to $40 000/year

And now, let's find out what the cost of Magento depends on.

Magento Editions

open source vs community magento editions

There are two main options for Magento implementation:

Magento Open Source: Formerly known as Magento Community, this is the one to go for if you've been lying awake and wondering if Magento was free. The open-source license keeps this ecommerce software free forever.

Magento Commerce: Formerly known as Magento Enterprise hosting. This Magento license costs a minimum of $2,200/month, which puts it out of range for a lot of those people asking, "how much does Magento cost?" If you're an international company, though, then the Magento Enterprise price is more than worth it.

Magento Open Source (former Magento Community)

*all figures in this article are based on our own research and analysis.

If you're asking yourself, "How much does Magento cost?", we've got good news for you. If you go with Magento Open Source, it keeps your Magento fees down to zero. Unlike Magento Enterprise Edition pricing, Magento Open Source is notable because its source code is freely available, and anyone in the community can add to and change it to create their features and functionality.

Of course, you may still need to hire Magento developer to help you with your Magento webshop, and that will add to your overall Magento cost. Still, it's the most affordable and approachable Magento ecommerce pricing that's out there.

Magento Commerce (former Magento Enterprise)

  • $20 000 – $100 000* 
  • average cost: $25 000 (depends on expected annual gross sales revenue)

Magento Commerce/Magento Enterprise pricing is on the higher end, but it's also true that you get what you pay for. Magento Enterprise pricing covers everything from enhanced security and faster loading times to improved support and better marketing features.

This Magento license is specially designed for large companies with mission-critical websites that are processing hundreds or thousands of transactions every day. Most smaller companies can't afford the Magento Enterprise Edition price. Still, for huge multinationals, the Enterprise Edition ecommerce pricing is attractive because companies can solve all of their problems in a single swoop. 

To figure out and understand that topic widely check this Magento Community vs Enterprise Edition.

Magento Hosting

  • $2.77 to $100 per month
  • average cost: $20

When considering the question "How much is Magento?", we'd be remiss if we didn't talk about hosting. Magento cloud pricing can start to seem attractive when you're dealing with vast amounts of traffic, but you can also look into VPN and dedicated hosting depending upon what you need from your Magento store.

Bear in mind that while Magento costs nothing if you use the Open Source build, you'll still need to pay for hosting and development. Some developers include hosting within their Magento ecommerce price, while others will expect you to cover hosting on your end. Either way, it all needs to be considered when calculating the overall Magento cost. See the best options of Magento 2 hosting here.

Magento Themes

magento template cost

Another aspect of Magento pricing is figuring out what to do for your Magento ecommerce site's theme. If the Magento fee is a significant concern, then you can cut corners and save on the Magento cost by using a free theme. However, if you want to stand out from the crowd and to build a Magento website that people remember, you'll want to spend a little extra cash to make sure your Magento ecommerce site looks and functions exactly the way you want.

Ready-Made Magento Themes

  • $17 – $399
  • average cost: $100
  • $400-600 for theme adaption

Ready-made Magento ecommerce themes are the best way to get your Magento website up and running as quickly as possible. They're freely available because of the open-source ecosystem, and so they cut down on your Magento ecommerce cost, but it forces you to make sacrifices when it comes to the site's look and feel. Note that you can also use a ready-made Magento theme and then pay an additional price to get a designer or a developer to customize it.

Custom Magento Themes

  • $600 – $25 000
  • average cost: $5000

If you're already comfortable with paying the Magento Enterprise cost, then you'd be crazy not to pay a little more for a custom Magento theme. Hiring your own Magento designer and/or developer will allow you to maintain greater control over the look and feel of your Magento store and can ultimately pay for itself if it helps to drive conversions. As a general rule, if you take your Magento store seriously as a business in its own right, you'll want to include a custom theme in your pricing estimates.

Magento Extensions

  • $39 – $200
  • average cost: $120

Another aspect of Magento pricing is deciding which extensions you want to use for your Magento ecommerce site. As with Magento themes, Magento extensions are often available for free thanks to the open-source community, although some developers offer different pricing plans depending upon how large your site is. Larger websites often require more bandwidth and storage space. 

The good news is that this aspect of Magento pricing is one of the more affordable parts, and if you're building a Magento store, then you probably won't need more than 10% of your budget for Magento extensions. But that can quickly change if you need custom functionality, and if your developers' pricing keeps climbing, then you can soon find that it eclipses Magento Enterprise costs.

Magento Website Development

how much does magento website development cost

Another important aspect of Magento pricing is the price it costs for the Magento website to be built in the first place. Different Magento developers offer different Magento pricing plans, and so if you're interested in Magento, get price estimates from several providers before you decide.

You should also be sure to double-check which Magento build they plan to pick. If your agency's Magento pricing plan includes Magento Enterprise, that can make it a much more compelling proposition. The same holds true if their Magento ecommerce pricing includes hosting or ongoing maintenance.

In-House Magento Development

  • $60 000 – $120 000 per year

One option when building a Magento store is to hire your own in-house Magento website development team. These will be full-time Magento employees who dedicate all of their time to develop your Magento store. This approach can work out as a more affordable Magento pricing plan over time, especially when compared to hiring a Magento development agency. Still, there's a real risk that you'll employ full-time Magento employees and then end up having them on a bench.

Still, when it comes to Magento commerce pricing, hiring your own in-house Magento development team is often a serious contender for the best pricing option available to you. If you're not entirely convinced, get a few price quotes and then make your decision from there.

Magento Development Company

magento website development company

  • $4 900 - $60 000
  • average cost: $20 000

If you can't or don't want to build your own Magento development team in-house, you'll need to find a Magento store development company instead. There's no shortage of Magento ecommerce developers out there, which means that you can afford to compare pricing options and to approach multiple Magento website developers to see what your options are.

Working with a Magento website development specialist is usually the best idea if you're trying to build an ecommerce store that goes above and beyond the competition. Sure, it'll cost a little more when it comes to Magento pricing, but it's an investment in the future. You'll also only have to pay the price for the time they spend building your site, as opposed to having to pay them regardless as you will if they're on your payroll. 

Further Maintenance of Magento

  • $50 – $125/hr

Another word of warning is to check that your Magento pricing includes ongoing maintenance, including software updates and other vital fixes for your Magento website. If the price that you agree on doesn't cover this, just be warned that it's inevitable that you'll eventually have to pay more. Ecommerce software evolves, and it's in your best interests to make sure that you're always using the latest Magento build.  

Magento Support

  • $1000 – $40 000 per year

If you don't feel comfortable carrying out ongoing Magento website maintenance and updates yourself, you're going to want to invest in some Magento support. Double-check to see whether this is included within the Magento pricing that you've been quoted and if it's not, consider looking elsewhere for an agency that can provide ongoing support for your Magento website. Remember that if you can afford it, it's worth paying a higher price if that means Magento support is included.


By now, you should know everything you need to know about Magento Community and Magento Enterprise (or Magento Open Source and Magento Commerce). Each of these two Magento pricing options has its pros and cons, and the best pricing plan for you largely depends upon the size of your company.

Magento Development Services

Build Ecommerce with Magento Platform.

Help to Migrate from Magento 1 to Magento 2.

Work With Magento Community and Enterprise.

Contact Us

Magento Enterprise is generally the best option if you're an enterprise company (the clue is in the name), but if you have a small budget or if you're getting started, then you may be better off with Magento Open Source. Ultimately, it all comes down to you and what you're hoping to achieve with your Magento site. Good luck!


Tatyana Topal
Tech Journalist

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