[Infographic] Email, We Just Can’t Get Enough

  • September 22, 2015

Adobe recently surveyed more than 400 US-based white collar workers, 18 and older, about their use of email; and the findings challenge conventional views of email as a tired, over-saturated medium for engaging consumers. And the notion that millennials spend all their time on social networks or texting? The truth is much more complicated.

Email is a cornerstone of workplace culture as well as a powerful tool for productivity and collaboration — thirty-five percent say they prefer communicating with colleagues via email, putting it on par with face-to-face collaboration. But, the pervasiveness of email across all life activities is even more striking. It was found that outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%) and even—most dangerously—while driving (18%).

across all life activities is even more striking. It was found that outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%) and even—most dangerously—while driving (18%).

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