E-commerce Homepage UX Design Tips

Would you like to learn how to design a converting e-commerce homepage?

E-commerce homepage is a lot like a prime time ad on television. Sponsors race to put all their products on banners, but only the best get featured.
Comparing to offline shopping your homepage is like a storefront in the offline world.

Did you know?

  • 51% of Americans prefer to shop online;
  • 96% of Americans have once purchased online, 80% in the past month alone;
  • £69 billion/year - expected e-commerce revenue in the UK by 2020;
  • $485 billion/year - expected e-commerce revenue in the USA by 2021;
  • €190 billion/year - e-commerce spendings in Europe in 2017;
  • 68% leave online store empty-handed.

The key takeaways:

  • Welcome banners that convert;
  • CTAs placement best practices;
  • Number of menu items;
  • How to make the search box visible;
  • Number of product categories;
  • How to stand out in your customer’s mind.


Are you ready to get a dose of inspiration?