Inspired by working in a charity organization, our customer identified the key challenge of online fundraising. It was hard for nonprofits to accept donations online. The problem was even more challenging for small charities unable to implement complex pricey solutions.
Far too often, software products that companies are looking forward to build fall way beyond their expertise. It’s not reasonable for a charity organization leader to stretch their resources to develop an application that doesn’t fit their core competencies.
Instead, the charity organization has to focus at reaching its goals effectively. That was the aim of our customer, to develop a prepackaged solution for the convenience of both donors and charities.