The Keyword Management and Research Toolset (KMART) is a multi-module database application designed to optimize the efficiency of executing Search Engine Optimization (SEO) and Pay Per Click (PPC) Search Engine Marketing campaigns. KMART comprises seven discrete, yet interrelated toolsets that will be supported by a relational back-end database architecture to support the workflow and management of a client campaign:

- Keyword Research and Universe Development Module to support campaign Seedlist generation, Keyword research, and Keyword Universe development;

- SEO Segmentation Module to facilitate the segmentation of Keywords for SEO campaigns;

- PPC Segmentation Module to manage the segmentation of Keywords into Ad Groups for PPC campaigns;

- Ad Group Management and Testing Module to support and track the testing of PPC campaigns as well as manage Ad Groups;

- Bid Assignment and Management Module to provide the real-time management and assignment of bids;

- Administrative Console to manage user permissions, update the Master Keyword List, and maintain dynamic lists used throughout the system;

- Provides API Gateway to enable the integration of KMART with Search Engine APIs;